Welcome to Elite Custom Lures. In 2020, with some free time on my hands given the nation was in a lockdown, I decided to take up a long lost childhood passion which was ‘FISHING’. It was an extremely daunting task to look at how things had changed in 35+ years. The learning curve for just the technology was intense. 

With hundreds of hours a month spent on the water my acumen increased swiftly. In my profesional career working with Wall Street firms being able to process extremely large amounts of information quickly has been ingrained in my DNA.

After winning some local tournaments and taking note of the lures tied on the decks of my competition I sought to differentiate myself. After competing for two years I decided to stop the competitive journey to turn professional while my 16, 10, &  8 year old children are still in grade school. 

With my goals clearly defined and grounded I proceeded to purchase the computers software, materials, stands, etc. to get Elite Custom Lures into the marketplace. If you are looking for a competitive advantage then look no further.